Abstract:

Every entrepreneur, even of non-profit organization, strives for holding out in the market. It becomes even more urgent under the existing condition of crisis. It makes entreprneurs think about new strategy that helps to gain higher profit. One way which includes lower costs and a superior product or service is e-marketing. This paper includes the research of e-marketing efficiency in academic e-journals publishing. A substantial investment must be well-considered to ensure that the correct amount of money is invested and it is used effectively. Results have shown that e-marketing must become long term goal which gives additional value for company development. However, e-marketing is a great challenge for Lithuanian academic e-journals which are lacking for knowledge and experience.