E-Commerce Products And Services In The Banking Industry: The Adoption And Usage In Commercial Banks In Kenya

Abstract:

Globalization, collaboration and wireless technologies have led to stiff competition. As a result, commercial banks have generally adopted the use of e-commerce products and services in their delivery of services to customers. This study’s main objective was to explore the challenges faced and benefits that accrue from adoption and usage of ecommerce products and services banking by commercial banks in Kenya. A survey was carried out to achieve the envisaged aims of the study. A total of 100 questionnaires were distributed however only 70 banks responded. Overall, research showed that while the majority of the banks in Kenya have adopted ecommerce products and services, usage levels have remained relatively low, as not many customers are using this innovation in Kenya.