Abstract:

The term of NEW MEDIA started to be more and more used in the last few years.  Defining the Internet and all the features implying it, NEW MEDIA evolved from the basic “Internet 1.0” to “Internet 2.0” and now is preparing to take it to the next level. During the last years it has proven its efficiency and great importance in using it in various areas of interest from education to business and from entertainment to information. Understanding and using its tools and features can make a business, no mater its size and awareness, more visible on the market and generate interest and consumer feedback. The opportunities to address to specific targets and even go to the individual level make it the most powerful marketing and management tool and a must in the marketing mix in the 21st century.