Abstract:

This study examined the emerging tendency of Nigerians to rank churches based on subjective criteria. In order to replace prejudiced rating of gospel centres with verifiable measurement of churches, and their deployment of marketing communication tools to enlarge membership, the study developed a new concept called Gospometrics. Webometric format of Licklider’s theory of Galactic Network was adopted; and multi-staged sampling technique was applied by operating 570 questionnaires via random route walks in five highest populated local government areas of Lagos and Ogun States, South West Nigeria. Five hundred and twenty-two (522) questionnaires returned successfully operated on Christians only, which is an acceptable 8% error margin. Results indicated a strong disapproval of church ranking with or without marketing communication tools. However, miracle performance was the most recurring parameter for assessing churches. Concluding, the study admitted its failing to add gospel entertainment, artworks, web presence, publications and datafied activities to the ecclesiastical forerunner of gospometrics. It therefore recommended that a wider research should be conducted into redefining the ranking of gospel activities with globally acceptable parameters.