Abstract:

This paper analyzes the economic and socio-cultural bases for developing and implementing an innovative scientific exhibition project. The innovative nature of the project is confirmed by the creator’s concept of combining visual and verbal elements in a single exhibition space. The authors look at the theoretical and practical possibilities of applying the concept of organizing a single exhibition space based on theoretical and methodological approaches using points of theories of innovative experience economy. From its position as an innovative approach, the exhibition is classified as an innovative object which takes part in the system of economic relations between producers and consumers given that it possesses a number of consumer attributes, characterizing the level of quality needed to include it in the category of innovative products, holding a special place in the system of innovation economy.