Abstract:

The purpose of this article is to investigate different economic cycles and their application to the modern global business environment. Within the framework of the analysis the cycle theories were classified into short-term and long term. Their applicability to forecasting different economic factors, such as interest rates, inflation rate and the general state of the economy as well as investment attractiveness and growth potential of various asset classes was investigated. The special framework was developed to assess the investment attractiveness and growth potential of various stocks. Three asset classes from the hospitality industry (the total of 15 stocks) were selected for the proposed framework application in order to determine the stocks with the highest investment attractiveness and growth potential. The obtained results are presented.