Abstract:

The study aims to examine the critical role that prudent financial asset management plays in promoting and maintaining overall business sustainability.  The data was analyzed using the regression technique with the aid of Special Package for Social Science (SPSS).  The regression result shows that asset portfolio directly and significantly affects the sustainability of the firm and asset risk also directly affects company sustainability in a major way. The study concluded that asset portfolio management is a critical variable that positively and significantly influences business sustainability. In a similar line, the study found that asset risk assessment had a favourable and noteworthy impact on the viability of business. As a result, the study recommended that enhancing asset risk assessment improves the sustainability of the business; hence, management should endeavour to enhance the organization's asset risk assessment.