Abstract:

The Social Networking Sites concept is an interesting matter to an enlightened new form of organizations. Although, social media has become an additional widespread and it employed to attaching folks to every alternative. In the present era, the conventional approach of recruitment seems no more effective as it is time consuming, costly and at the same time the organizations/recruiters do not end up meeting the right and diversified candidate for the posts as compared to social networking hiring. The objective of the study is to assess the impact of information quality, ease of navigation, wide networking scope, popularity, and privacy/security on effective recruitment. Primary data is collected through questionnaires based on 5-point Likert scale. The cross-sectional time horizon is followed, and it is empirically analyzed. The research approach is deductive as it develops the hypotheses upon a previous theory. A sample of 200 Human Resource personnel is obtained from private and public limited companies via purposive, nonprobability, sampling technique. Data analysis show that the three out of five advantages of Social Networking Sites; information quality, ease of navigation, and wide networking scope have a 66.7% impact on the effective recruitment which is significant at 99% confidence interval, whereas, popularity and privacy/security has no significant impact on the effective recruitment.