Abstract:

Social media (SM) refers to platforms allowing users to connect, communicate and collaborate (Hemsley and Mason, 2013); it includes tools such as microblogs, forums, emails, social networks, wikis and other platforms. In the past few years, exponential growth of mobile technologies and the internet have caused social media platforms to be pervasive, making content generation by users easy and fast. Organisations view knowledge as a significant resource for their operations - which is realised through efforts put into knowledge management (KM). Businesses are becoming more dynamic and act based on several factors for competitive advantage over rival companies which can be achieved through KM. We analyse the impact of SM on Knowledge Management (KM) practices for small and medium enterprises (SMEs). We use a systematic literature review followed by a questionnaire to help ascertain how effective KM using information obtained via SM, will be for SME value creation.