Abstract:

Online grocery shopping is one of the Internet business applications that received much attention in the last few years. Online grocery shopping has grown at a fast scale in the developed countries, where customers and retailers have benefited from it. However, this service remains in its infancy stage in developing countries. Groceries are one of the most difficult objects to sell online mainly, because of sensory and delivery issues. This paper aims to identify customers’ and retailers’ concerns about online grocery shopping delivery services in Jordan as a case study from the developing countries.