Abstract:

This paper discusses considerations of user preferences in global e-commerce. In global ecommerce, companies need to focus on users and implement web design solutions to address this issue. This paper presents an exploratory study relating to customer preferences for design features in popular global sites, and through it identifies a number of cultural factors related to design and understanding of users’ preferences in the B2C contextual domain. The outcomes of this study are issues identified as design features in global web sites that contribute to their popularity. This study will promote an understanding of design features that engage user’s attention and lead to success of e-commerce through global sites.