Abstract:
Tourism destinations are likely to have their own specific needs and strategies for promoting cultural heritage. One of the ways how to meet these needs lies in using the Tourist Satisfaction Software (TSS) that provides insights about the interface between people and technology through their experience of a city’s culture. The framework for the software is designed to have a modular structure from which cities can pick and match to their specific requirements. The software uses a statistical algorithm that enables basic data analyses from the information collected. This paper describes the proposed satisfaction evaluation framework and introduces the concept of decision support software and its potential use. It also presents the results of TSS pilot testing for ensuring its user-friendliness. We summarize the relevant policy implications for measuring tourist satisfaction and learning lessons for decision-makers’ support.
