Abstract:

Sustainable development continues to become a critical concept for human development and the facilitation of responsibility towards ecosystems while advocating for proper utilization of natural resources and protection of nature. Sustainability and responsibility are essential for social, environmental, and economic development as they create a potential for a better future (Sady et al., 2019). As sustainability is embraced by the United Nations programs, the education sector remains to be the most pivotal element for instilling responsibility among individuals, especially students. The education sector has the primary responsibility for encouraging responsibility for sustainable actions and practices in respective fields (Christensen et al., 2007). Marketing is becoming a huge part of modern society due to extensive business growth, and the impact of business of natural resources, wildlife, and nature raises the need for sustainability in the marketing curriculum. Sustainability and responsibility can be integrated into marketing curriculums by providing extensive resources and introducing elective marketing courses.