Abstract:

Mobile games are currently one of the most popular parts of the video game industry. Each month, hundreds of new titles are released and try to reach as many players as possible in a struggle for their attention and commitment. This is the largest capital capable of contributing to the achievement of mobile-game developers’ goal, which is successful monetization. For this reason, game designers are constantly working on new techniques for engaging players and encouraging them to spend money on their games. One of such methods is emotional design, predicated on driving the players’ emotional investment and attachment and activating their emotional memory.