Abstract:

The creation of an employer branding strategy, as well as the subsequent desire to modify the strategy arising from the occurring needs, including the desire to achieve the pursued image of the organisation as an employer in a dynamically changing labour market, involves the need to study employee experience, which translates both into behaviour in the work environment and outside it. Measuring employee experience as an important source of information requires the selection of appropriate tools, including indicators that, when studied regularly, allow for a better understanding of employees and to assess the effectiveness of commission activities. The main purpose of the article is to show how organisations can use the Net Promoter Score indicator adapted to the needs of implementing image-promoting activities. The article presents the results of a survey conducted in Poland in 2022 on a sample of 384 working people. While presenting the results in terms of ENPS, attention was also paid to the generational and gender diversity of employees, as two key variables that can affect the ENPS indicator.