Abstract:

Positive employee relations contribute to the market success of the enterprise and thus, are an extremely precious organisational value. Particular significance of this value causes that, in effect, it may constitute an important element of shaping the image of the organisation on the labour market as a respected employer. Developing the employer brand that will not only attract desirable candidates, but will also be able to keep talented employees for longer becomes a great challenge and, at the same time, a necessity. The aim of the article is to present the significance of employee relations for shaping the organisation’s image on the labour market and drawing attention to the benefits generated as result of organisational measures undertaken in this area. The empirical part hereof was drawn up on the grounds of the results of studies constituting a fragment of the all Polish quantitative research on enterprises. The study population consisted of the base of 500 largest companies in Poland. Furthermore, quantitative research results were supplemented with qualitative research in a form of in-depth individual interviews conducted with employees online. The information obtained from the primary research was referred to the analysis of research reports depicting the discussed subject matter from the perspective of Poland and other countries. Results of the conducted studies indicate that the large significance that employees attribute to positive relations at the workplace is noticed by leading Polish enterprises and taken into consideration in shaping their image on the labour market. Therefore, the economic success of TOP 500 enterprises also comprises the ability to effectively compete with other companies in attracting and keeping the best employees.