Abstract:

Employer branding in It industry has continued to gain popularity due to the significant position it occupies in the conscious efforts being made by Polish It companies to keep their best employees engaged and retained. There is need for new insight that would provide an explanation about the influence of employer’s brand’s over the construction of employees’ identity in IT sector. This paper attempts to answer the question: What role does an organization’s brand play in decision making by employees regarding a new job and the likely effect of a brand on individual job satisfaction, commitment as well as productivity.