Abstract:

Small e-businesses are continuing to increase sales through domestic niche marketing. However, the steady drive to increase small e-business sales has not taken off in the international arena. This paper develops a framework for future research to measure e-business’s attraction to the benefits, and belief in the feasibility of having a publicly available real-time landed cost engine as a solution to the difficulties of international e-commerce. Benefits and feasibility were found to be defined through 13 constructs. The significance of this paper is that a framework for the measurement of perceived benefit of a publicly available real-time landed cost engine will in turn justify demand for the development of a proper model.