Abstract:

The aim of the paper is to conceptualize the construct ‘endogenous evolutivity’ as well as to refer that to the organizational adaptiveness phenomenon. The method that has been used is deepened literature study. We have envisaged that high endogenous evolutivity comprehended as organizational routines’ embeddedness would rather hinder organizational adaptiveness in terms of fluidity, strategic flexibility, and non-financial performance. It has been envisaged that endogenous evolutivity as organizational routines’ embeddedness would rather hinder organizational adaptiveness. This article presents work in progress. To conceptualize research framework we use some pre-existing mental conception of what we are seeking. The aim of the paper is to (1) conceptualize the construct ‘endogenous evolutivity’ and (2) refer that to the organizational adaptiveness phenomenon.