Abstract:

Innovation is a Must in a globalized economy. Innovation teams, personalities, and values, as well as the interaction with the environment: directly: within the hosting organization and indirectly – with various stakeholders outside the organization, play the decisive role in reaching the objectives of successful innovation. Research presented in this paper focuses on the personality-related factors within the domains of the cognitive capabilities, affection/willingness and/or courage and the feasibility to act. The phenomenological classification of the personalities’ interdependences leads to the identification of innovative engagement and affection as culture-dependent.  The innovative nonconformist, whose innovative behavior origins from the group values expose the innovative high engagement. Salaries and status do not motivate and increase the affection of the innovative personalities, but primarily the task, team, in which innovator works, and cultural heritage. The high impact of extrinsic motivation on affection opens handling options for the managers.