Abstract:

Evolution changes in the business environment will play a key role in spurring the growth of Small Medium Enterprises (SMEs) sector in global economic performance. Growing changes in internal business environment as a driving transformation for future business and they have significant impacts on organizations. Accountability and management accounting have strong links, especially around firm performance reporting. Many approaches, such as the balanced scorecard and total quality management, stem from management accounting research and practice. Accountability and performance measurement are linked inextricably; in fact, the interpretation of performance requires accountability as its reference. Further, to make comparisons across organizations requires the identification of whose objectives are being served. Many organizations are demanding for proactive entrepreneurs or managers with a dynamic team, who can run and steer their business to more cost-efficient towards increase efficiency on firm performance. However, the potential of accountability in driving these SMEs is always overlooked in the measurement of firm performance. This paper attempts to examine MAP to continuous improvement on accountability by relying on resource-based view theory and an integrated framework to determine firm performance.