Abstract:

Through technology, companies can currently dispose of a lot of data. The key task is their use in practice - correct interpretation. Today, there are many programs for their interpretation and visualization, which make it easier for managers to work in their daily activities - primarily when making decisions. The aim of the paper is to present the results of a content analysis of the justification for the use of data analysis in business practice and its subsequent interpretation through software support for the purposes of managerial decision-making, based on theoretical inputs.