Abstract:

Millennial generations have their own culture because of the different values  with the previous generation.  Characteristics of the millennial generation and cultural values shown include making technology as a lifestyle. The purpose of this study is to measured empirical linkages between the individual, cultural values and entrepreneurial characteristics on the entrepreneurial behavior in the context of SMEs’ of run by millennial generations. This study used survey methods that explains the relationship between variables through hypothesis testing The number of respondents was 151 respondent from SMEs’ in  Banjarmasin Indonesia and Structural Equation Modelling were employed. The test result proves that there is a strong correlation between exogenous variables and endogen variables, that individual characteristic has a significant effect to entrepreneurial behaviors, and also  cultural value, and entrepreneurial characteristic have a significant effect on entrepreneurial behaviors.