Abstract:

This study censoriously surveyed the relationship between entrepreneurial pro-activeness and customers‘ satisfaction of small and medium enterprises (SMEs) in Lagos State in Nigeria. To realize this objective, a total of 120 CEO’S/MD’S and heads of functional units of the selected small and medium enterprises (SMEs) in Lagos State, Nigeria, were sampled. The data was analysed using Pearson correlation analysis.  The result showed that business pro-activeness has affirmative important effect on corroborating satisfaction derived by customers. Based on the result of the study, it was recommended that management should ensure always that all departments within the firm work in harmony having a proactive entrepreneurial mind-set to give the magnificence in the structure of the organization thereby enhancing their level of sustainability.