Abstract:
This paper investigates the links between environmental proactivity, eco-innovation and firm performance. In particular, it examines the influence of environmental proactivity on firm performance and explores this relationship through eco-innovation. A research model has been proposed and tested using a sample of 292 firms operating in Poland. In order to test the proposed research model and hypotheses, structural equation modeling using partial least squares has been employed. The findings do not confirm that environmental proactivity directly affects firm performance. However, the results show the significant mediating role of eco-innovation in this relationship.
