Evaluating the Impact of 5Cs Model Factors and Marketing Mix Analysis: A Case Study

Abstract:

Tourism belongs to the branch of the economy (tertiary sector), which includes work with people (service processes), and brings numerous benefits to the population, economy, and society, participates in a significant share in the gross domestic product and increases employment. If we analyse the history of tourism, the current situation and anticipate future trends based on what we have learned, it can be said with certainty that tourism will always be a significant factor in the development of society and national and regional economies. Tourism will continue to perform its functions, and people around the world will achieve a constantly larger amount of tourist travel, visits to tourist destinations, and the number of overnight stays, which is an important indicator of tourist traffic.

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