Abstract:

Cross-market changes in consumer preferences go hand in hand with the development of society, the advent of technology and globalization. Household consumption has long been on the rise and the term “consumer society” has become increasingly popular. As market supply and competition increase, consumers are faced with a sea of options which in turn both stimulate aggregate consumption and affect the factors considered by consumers when making a purchasing decision. It is no longer true that product price or availability is the primary criterion; today's consumers place increasing importance on quality, brand or whether the products they purchase meet environmental standards. The objective of this paper is to present the results of a survey of Czech consumers’ behaviour in terms of their shopping preferences and factors influencing their consumer habits. Only respondents with at least secondary education were included in the survey.