Abstract:

The article notes that the growing role of innovation makes new demands on the development and evaluation of the innovation potential in Russia as well as for the management of the innovative activity of the enterprise. it is necessary to conduct a systematic assessment of the existing innovative potential for an adequate assessment of the current situation and the selection of promising areas for innovative development in an enterprise. The statistical data on the export and import of basic goods and services in the Russian Federation are presented and analyzed. A number of problems are highlighted, the solution of which will ensure the improvement of Russia's technological leadership. Considered and studied the principles of effective management of enterprise competitiveness.