Abstract:

Corporate values ​​form the core of the region's entrepreneurial culture. They are regulators of behavior and relationships within the business structure, they serve as a support for decision-making in the socio-economic system. In the article the task of creation of the model allowing to predict examples of profitability of influence of enterprise culture on enterprise development is solved. It is found out that the level of entrepreneurial culture is determined by the degree of coherence of interests of all participants in joint activities on various grounds for coordination, covering all aspects of the business structure. The authors investigated the matrix of decision making support for the management of entrepreneurial culture, the quadrants of which are the control checks of changes (deviations) in the level of entrepreneurial culture and entrepreneurial activity in the period under consideration relative to the previous period. The authors developed a questionnaire that includes 10 statements for each researched factor, which is based on the economic and mathematical model of enterprise development, taking into account the influence of entrepreneurial culture. In conclusion, it is determined that the money will be invested in a more promising factor of production as long as it is economically feasible, therefore, after a certain amount of investment of money resources, the investment object is replaced - the money is invested in another factor of production. This pattern is aimed at increasing the efficiency of the business structure as a whole.