Abstract:

Event Industry is an independent branch that covers the entire range of services associated with organizing an event. “Event Industry” may be considered an “umbrella term” for a wide scope of activities alternatively referred to as MICE (Meetings, Incentives, Conferences and Exhibitions) or as just “meeting industry”. There is a meaningful distinction between business and non-business events. Business events include tradeshows, seminars, workshops, product launches, team-building retreats or training sessions, etc., and non-business events include festivals, social events, holidays, sports events, etc