Abstract:

The article considers infographics as a special genre with its specific subject and goals. The communication functions of infographics are defined, as well as the possibilities of infographics to systematize and structure information, which is directly related to informing the user about values, connections, trends. The task of the presented research is to study the tools of infographics from the point of view of consumer perception model. Based on theoretical approaches to the study of infographics and using their own consumer experience, the authors identify features of infographics in modern cities. The paper analyzes the tools of infographics as objects of communication and understanding for first-time visitors and strangers. The complex analysis based on the unity of semantic, media-communication and design aspects allows to reveal interrelations of the form and function of the information product.