Abstract:

When it comes to marketing and customers’ relationship of fitness industry, fitness trainers play a substantial role serving dual-function of both a salesperson and a service-based consultant. This paper introduced the significance of physical attractiveness phenomenon and its stereotype as well as revealed how they are relevant in persuading young people as clients to exercise in ‘first-impression’ context.  Above and beyond, young people’s motives/goals to exercise are, likewise, pivotal in predicting their intention/decision to exercise, segregated according to their genders. Established from the literatures review and theoretical analysis in this paper, potential correlation is, as well, identified between extrinsic motives/goals to exercise and fitness trainer’s physical attractiveness in convincing young people to start active and healthy lifestyle. This correlation is, even, stronger when the potential clients are extrinsically-goal oriented. The concern of contemporary impaired fitness trend is also discussed in this paper. Though this study is focusing on clients’ intention rather than their actual action as well as on first impression basis instead of exercise-adherence, this paper is still a great input and fundament for other future researchers who are interested to further investigate the impact of physical attractiveness in marketing of fitness industry and promotion of healthy lifestyle among young people.