Abstract:

Exploring the relation between design thinking and entrepreneurial intention among generation Z will pinpoint and recognize big opportunities for the younger generation to work on it and foster the entrepreneurial intention. Moreover, it will assist the entrepreneurial studies by exploring the relation and the affects of design thinking and entrepreneurial intention for generation Z. Therefore, the study focused on the factors effecting the entrepreneurial intention and recognized the phenomenon, trends and problems regarding the youngest generation Z. Which will help in highlighting the effect of focusing on design thinking studies as a major factor to foster the entrepreneurial intent. The research method selected was quantitative research approach. The data collection was adopted using a survey of 47 questions distributed to 140 respondents. Different questions ware presented to the respondents and thus examined. These questions are focusing on the factors: attitude regarding the entrepreneurial intention, subjective norms perceived behavioral control and design thinking knowledge and ability as an external factor. Based on this sample the results obtained and analyzed using SPSS Crosstabulation analysis, correlation and Ajzen’s theory of planned behavior.  The findings reported in this study suggest that the design thinking knowledge and ability has slightly reflective effect over the entrepreneurial intention. This result is broadly consistent with factors effecting the entrepreneurial intention and to gain more specific knowledge of the factors that indicates the entrepreneurial intention among the generation Z.