Abstract:

The main objective of this study is to investigate the factors affecting consumer’s online shopping behavior during the (COVID-19) Pandemic, namely (product variety and psychological factors) and the mediating role of E-trust as an empirical study on E-retailer in Jordan. The study population entails all online shoppers in Jordan. This research collects information from 352 respondents as a online shoppers. The results proved an impact of product variety and psychological factors on the Online Shopping behavior during the (COVID-19) Pandemic. Also, it shows a partial mediating effect of the e-trust on this impact.