Abstract:

"So far, the management inthetwenty-first centuryhas not  been much differentfrom the managementin the twentieth century. Therein liesan opportunity” . This opportunity relates to the use of innovations - and not just those commonly understood as innovations in the field of products, production and technology, but also in management. Especially the aspect of building long-term competitiveness based on innovation and technology as part of the strategy seems to be of great importance. From a strategic point of view, this innovation is a way of gaining a competitive advantage, while from an operational perspective it is a way to generate a new performance and quality that lead to profit. It is impossible to "reverse the trend which shows that with each passing year the present day becomes less and less of a useful hint for the future".  In the long term, the innovation of companies is necessary, because it serves as an important creator of new standards in the future.

The goal of this paper is to analyze the relationship between the creation of a strategy based on technology and innovation with the various aspects of its implementation, such as flexibility, diversity, interaction with others, expansiveness and funding implementation activities.