Abstract:

The paper deals with internet buying behaviour in the Czech Republic. Any research couldn´t be done to know that the main factor for using the Internet for buying products and services on B2C markets are price and convenience for customers. This paper presents semi-results of project financed by Czech Science FoundationP403/11/P175: The factors influencing customer’s on-line behaviour in e-commerce environment on B2C andB2B markets in the Czech Republic and it is focused especially e-shop selection criteria – technical,psychological, demographical and other. Almost 90 % of respondents use e-shops for buying products in Republic. 55 % of them use Internet for buying regularly and 35 % only irregularly. 10 % of respondentshaven´t use e-shops yet.