Abstract:

This preliminary study focuses on farmers’ business and their perception of digital public relations and agricultural information dissemination. As an experimental study, collaborations are invited to harvest an ultimate global inquiry on new media influences on providing food security in the world. Specifically, this study presents the viewpoints of 341 representatives of 3,406 farmers in Lagos, Nigeria. Selected farmers cut across the spectra of agricultural business. Results of this pilot study indicate that majority of farmers in Lagos have digital devices on which they spend up to three hours daily mainly for Facebook social networking. Interim conclusion is that perceived high cost and diversion of use renders digital media unproductive for agricultural information dissemination among Lagos farmers. The study recommends that relevant government ministries and agencies should take advantage of farmers’ ownership of digital media to refocus attention productive agricultural information dissemination.