Abstract:

The article briefly describes the results of research into the peculiarities and necessity of forming a tourist brand of the municipal formation on the example of the Gatchina municipal district. Particular attention is paid to the analysis of the peculiarities of creating a brand of small towns. The authors study the problems of formation of a tourist brand of territories by the example of regions and municipalities of Russia. As an example, the variants of tourist brands of the Gatchina municipal district, formed based on the analysis of the tourist resources of the territory, are given.