Abstract:

The objective of the study is to present the results of the empirical research into female and male entrepreneurs, carried out in the West Pomeranian Voivodeship in Poland before and during the Covid-19 pandemic. It is supported by the indication that the paradigm of the appreciation of women’s values in business can be observed for some time. When bringing new quality into the business world, the characteristics associated with women, are now considered to be more desirable in business and management.