Abstract:

One of the most important issues that occur in the process of traceability systems for fishery development is to take in consideration all the aspects connected with the fishery supply chain. This involves balancing the point of view of all the stakeholders from the fishery supply chain. This paper aims to provide information on consumers’ perception and their attitude regarding quality and safety of fish products, purchasing behavior, and willingness to buy safe fish products in Romania, based on a survey of fish products consumers. The results show that the price, the knowledge concerning processing, storage, and the traceability system of the fish products, are the main determinants of Romanian consumers for the traceable products.