Abstract:

The development of today's global markets in line with modern consumer requirements has led to a complex new approach to the food sector and its key determinants. Food quality is attracting increasing interest from consumers and producers alike. An enterprise must make products with a level of quality that meets the requirements of the market and the level of quality of the competition. The development of today's global markets in line with modern consumer requirements has led to a complex new approach to the food sector and its key determinants. One of the main concerns of companies in the food industry is to implement a product design from both the consumer's and the manufacturer's perspective. The main challenge facing companies in the food industry is to transpose the subjective needs of the modern consumer in terms of product quality and safety requirements. The objective of this empirical research is to identify and present the key factors that a food company needs to focus on in order to determine consumer preferences and meet quality standards. Consumer dissatisfaction and its main causes must be taken into account and must be kept to a minimum through the process of continuous improvement.