Abstract:

The article presents outputs of trial study which discovered consumers´ opinions about food quality labels in the Czech Republic and the influence of food quality labels to buying behaviour of foodstuff. Questionnaire research is a basis for further research, which is realized in 2016. In the paper are described theoretical foundations of food quality labels and an overview of quality labels used in the Czech foodstuff market. Within research outputs are presented sample structure, order of factors, which influence customers´ buying behaviour the most and customers´ opinions of foodstuffs labelled by quality labels.