Abstract:

In modern market conditions, many companies operate, some of which are market leaders, while others fall apart, unable to withstand competition. It is the competition that makes the company fight for the right to exist in the international market. Having taken a certain position on the world market, companies are doing their best to hold on, to gain a solid reputation and prestige.

The success of a company in the international market depends on many factors, including the established and / or formed image of the company. However, the creation of a positive image and high reputation of the company is a complex and lengthy process, which consists of creating a corporate identity, determining the socially significant role of the company, its individuality and identity. It is these factors that often become decisive in the market environment, ensuring the public rating of the company and its financial success in the international market.