Abstract:

The involvements of women in business particularly in small and medium enterprises (SMEs) have received global attention including Malaysia. Despite the important role of women entrepreneurs to the economic development, participation of Malaysian women in SMEs is unequivocally rated low. In order to bridge the gap there is need for radical application of creativity in their business operations. Hence, the aim of this paper is to review the need for innovation management practice among women entrepreneurs of SMEs in Malaysia. Through review of relevant literature, the concept of innovation management in business has been explicitly discussed as well as the underpinning theories. Appraisal of the innovation management was explored through data mining in order to build a sustainable framework with a view to accelerating performance in women-owned businesses. This paper is expected to serve as a template for existing and upcoming women SMEs in Malaysia towards better entrepreneurial innovation and performance which by extension would boost GDP of the Malaysian economy.