Abstract:

Web technologies provide universities new opportunities to organize more effective interactions with consumers of educational services. The educational portal of the university becomes a single point of access to all its information resources and services and starting point of communications with all categories of interested persons. Developing an evaluation framework for educational website has become an essential requirement for its continuous improvement. Modeling of the educational web portal structure based on the analysis of user perceptions and preferences become especially relevant. The aim of the study is to analyze the processes that are crucial for effective development of the educational portals of higher education institutions (HEI), and to examine the possibilities of their quality improvement. High performing website helps HEI to strengthen its competitiveness and provides the necessary flexibility, according to changes in education environment.A fuzzy logic technique and expert methods are used for evaluation the educational web portal quality. The new approach for assessment and improvement of education portals provides an easy and convenient tool for effective development and improvement of the educational portal based on the processing of expert assessment of quality indicators concerning website performance and user satisfaction with portal.