Abstract:

Goal of this article is to identify how working expectations and motivations of Generation Y working in parent’s businesses varies from the working expectations and motivations of whole Generation Y. We proceeded a qualitative research design to gain opinions of Generation Y members working in parent’s businesses. Three main dimensions of the working motivation were surveyed: Reasons for entering a family business, what does work in a family business mean? and General working motivation. Main findings of the article are the importance of work-life balance, flexibility, possibility of career development and own will to continue his or her family tradition for Generation Y members working in parent’s businesses.