Abstract:

In today’s global business landscape, adaptation to local markets is crucial for differentiation. Global businesses face the challenge of tailoring their models to the specific nuances of regional, national and subnational markets. These models dictate creation, customer positioning, and profitability strategies across a diverse and widely different market. Navigating the intricate interplay of disruptive forces- such as a shift towards emerging markets, rapid technological advancements, addressing the challenges of an aging population, and increased global interconnectedness- requires businesses to embed adaptability, dynamic capabilities, and innovation into their models for sustained success.