Abstract:

Currently, the international competition of companies, countries and entire regions goes beyond traditional tangible goods and moves into the digital world. The international business’ transformation towards the growth of the Industry 4.0 technologies’ use: Big Data and artificial intelligence (AI), change the power balance on the world map. Moreover, information and telecommunication technologies are becoming a means not only of marketing research and consumer needs’ personification, but also a way of foreign policy influence and even military pressure in the face of increasing international tension. Practically, all modern technologies, in addition to obvious economic advantages, have a dual purpose and can be both a means of "soft power" and "hard power" in international relations. The article describes the key aspects of the Russian economy’s digitalization, discusses factors of the 5G, 6G and "digital government" technologies’ introduction to improve the population’s life quality. The historical context and the current place of digital technology’s competitiveness in Russia against the IT market leaders: China and the USA are evaluated. Conclusions are drawn about the prospects for the artificial intelligence’s development in Russia in the context of our country’s global competitiveness.