Abstract:

Pork meat is an important market in the globalization of the world economy. Orkla Foods, the largest Czech producer of packaged food, has a dominant position in this segment of the market. The Norwegian Orkla Group bought food producer Hamé from Kunovice in 2016 for over EUR 175 million from capital holding Decapterus based in Luxembourg. And thanks to this acquisition, Orkla has doubled its turnover in Central Europe. In Czechia and Slovakia, Orkla Foods’ brand Hamé has a leading position in the production of pâté, ready-made meals, canned vegetables, jams and baby food. There is also large demand for Hamé pork pâtés in Russia, Hungary, Romania and Ukraine. Hamé began selling their products in Chinese e-shops in 2016. Today, the Chinese online market is considered the largest in the world, and a sharp increase in the market is anticipated. Hamé has progressed greatly in its efforts to export to new markets in central Africa, especially in Nigeria and Angola. The State Material Reserves Administration paid Hamé almost CZK 15 million for a three-year contract involving the supply of 120 tons of ham and pork tins and their preservation and replacement. The purpose of this article is to both describe Orkla Foods’ (like Hamé) position in the globalized packaged food market and to characterize the development of the company’s basic economic indicators in recent years.