Abstract:

We live in the digital era and more and more healthcare organizations realize the importance of creating a marketing culture, with a focus on creating valuable relationships with consumers, and social media platforms are increasingly being used by organizations to develop and improve the relationships with them. The medical industry pursues with interest the emergence of the next technological advance. Whether it is a new treatment or not, an innovative element or an extension of doctors’ specializations, healthcare organizations are working to provide a better quality of care for patients. The Healthcare Digital Marketing Strategy includes easy-to-navigate website; blog – which contains relevant information; resources sent by e-mail; educational and inspiring videos; powerful SEO attributes; employing social media strategy.